About Us


Alex Clements and Campbell Flakemore are former professional cyclists. After retiring from cycling at the end of 2015, they both moved to Melbourne from their island home of Tasmania, Australia.

At a townhouse, on Stanley Street near Hawthorn, Clements, Flakemore and other current and former riders would regularly meet. Here, they'd chat about racing, the future of the sport, the challenges of pro-life, and debrief about how their mates were going as they raced around the world.

After many gatherings, they realised that there weren't many media platforms that approached cycling in this way: in an social, authentic and relaxed manner, where honest inside perspectives could be shared. 

Before long, Stanley Street Social was born. SSS brings you honest and insightful cycling commentary from the lounge room into the public domain through articles, podcasts, and video. 

Photograph: Adam Phelan / New Gravity Media

Photograph: Adam Phelan / New Gravity Media

Campbell Flakemore

As a youngster, Campbell participated in many sports. Basketball, AFL, Squash, Cricket and Soccer. He went on to represent Tasmania at u14 and u15 level at soccer, but being only 5ft7 at the time, his progress halted there. He took up cycling at the age of 16, gaining interest from his Dad who was a casual cyclist and raced on sporadic weekends. His pathway started at local level racing and went on to race at the u19 National Championships and the Tour of Tasmania with the Tasmanian Institute of Sport. He was then signed to the Genesys Wealth Advisors squad (now Bennelong - Swiss Wellness) in 2011. He raced with Genesys for two seasons before progressing to the Jayco-AIS u23 program, where he lived and race in Europe for a further two years. He was the u23 Time Trial World champion in 2014 and went on to ride for the BMC Racing Team for one year in 2015.

A permanent move back to Australia is what he favoured at the end of 2015 and brought an early end to his career. He still has a great interest in Football, AFL, and is still a massive fan of cycling. Chipping away at a Sport Development degree at university and being a busy at Stanley Street Social is what keeps Campbell busy these days. Read about why Campbell retired here.

Photograph: Adam Phelan / New Gravity Media

Photograph: Adam Phelan / New Gravity Media

Alex Clements

Alex kicked off his sporting career in the same way the majority of 10-year-old passionate sportsmen do - by cramming as many different sports as logistically possible into the seven-day week.  The array of sports eventually narrowed to tennis, where he spent three years pursuing national tournaments and representing Tasmania.  At the age of 16 Alex found the opportunity to progress to cycling through the TIS development program.  From here, the very uneducated cyclist spent the coming years learning about the sport and how to race a bike.  Eventually a collaboration of the TIS and Genesys Wealth Advisors squad (now Isowhey - Swiss Wellness) allowed Alex to progress to the National Under 23 program. Here, he spent three years with the program, racing throughout Europe completing multiple nations cup races, the Tour de L'Avenir and a World Championship.   

At the end of 2015 Alex returned to Australia to take a different career path and complete his business degree.   Still a passionate sports fan he follows cycling under a watchful eye with a keen interest in the under 23 ranks. 

Read about Alex's decision to stop cycling here.


Josh Duggan

Josh Duggan is our Tier One writer and occasionally pops up in the MAAP podcast. Joshy is the man behind the "Tour Takes". He raced bikes as a junior before making the full time switch to University in the Tasmanian capital. He is currently studying Journalism/Media and writes for other organisations including AFL Tasmania. Josh resides in Hobart and does all of his SSS work from the Apple Isle. He still manages to find time to ride his bike and is a big fan of AFL, football, basketball, and of course, cycling. 


Adam Phelan

Adam Phelan is our digital content, marketing and editorial consultant. (We use his photos and he edits our premium articles.) Adam was a handy pro cyclist, winning GP Poggiana in Italy and racing two u23 World Championships. In his time in Europe with u23 National Program, Adam also finished runner-up at Gran Premio della Liberazonie and competed in the Tour de l'Avenir twice. He rode as a professional at Drapac for several years, racing in events such as the Tour Down Under, Tour of Norway, GP Quebec and Montreal, and Giro del Trentino.

He is a writer and marketer with a great story - you can listen to his podcast here. Adam has his own business, New Gravity Media which is a freelance digital marketing house. Check out his cool photos on Instagram. He is also completing a Bachelor of Commerce (Dean Scholar) - Marketing and Economics. 


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Twila Federica Muzzi

Twila is a photographer and graphic designer from Milan, Italy. She is the photographer behind the images on our homepage and many of the banner images that head up our posts. Make sure you check out her photography via Instagram or Facebook to keep up to date with her latest work.

For photography enquiries contact Twila here


Harry Dennis

H. Dennis is a journalism and communication student with a fine eye for sports photography. The Brisbane born photographer has worked with multiple brands and events within the photography space displaying his versatile shooting capacity. Make sure you check out his instagram where he displays his fine work.  


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