About Us

 Photograph: Adam Phelan 

Photograph: Adam Phelan 

Campbell Flakemore

As a young boy Campbell participated in many sports. Basketball, AFL, Squash, Cricket and Soccer.  He went on to represent Tasmania at u14 and u15 level at soccer but being only 5ft7 at the time, his progress halted there. He took up cycling at the age of 16, gaining interest from his Dad who was a casual cyclist and raced on sporadic weekends. His pathway started at local level racing and went on to race at the u19 National Championships and the Tour of Tasmania with the Tasmanian Institute of Sport. He was then signed to the Genesys Wealth Advisors squad (now Isowhey - Swiss Wellness) in 2011 where he rode for 2 years before progressing to the Jayco-AIS u23 program where he lived and race in Europe for two years. He was the u23 Time Trial World champion in 2014 and went on to ride for the BMC Racing Team for one year in 2015.

 A permanent move back to Australia is what he favored at the end of the 2015 and brought an early end to his career. He still has a great interest in all football (except rugby league) and still is a massive fan of cycling. Chipping away at a Sport Development degree at university and being a key writer for the Stanley Street Social is what keeps Campbell busy these days.  Read about why Campbell retired here.

 Photograph: Adam Phelan

Photograph: Adam Phelan

Alex Clements

Alex kicked off his sporting career in the same way the majority of 10-year-old passionate sportsmen do - by cramming as many different sports as logistically possible into the seven-day week.  The array of sports eventually narrowed to tennis, where he spent three years pursuing national tournaments and representing Tasmania.  At the age of 16 Alex found the opportunity to progress to cycling through the TIS development program.  From here the very uneducated cyclist spent the coming years learning about the sport and how to race a bike.  Eventually a collaboration of the TIS and Genesys Wealth Advisors squad (now Isowhey - Swiss Wellness) allowed Alex to progress to the National Under 23 program.  Here, he spent three years with the program, racing throughout Europe completing multiple nations cup races, the Tour de L'Avenir and a World Championship.   

At the end of 2015 Alex returned to Australia to take a different career path and complete his business degree.   Still a passionate sports fan he follows cycling under a watchful eye with a keen interest in the under 23 ranks. 

Read about Alex's decision to stop cycling here.

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Adam Phelan

Adam Phelan is our digital content, marketing and editorial consultant. (We borrow his photos and he edits our premium articles). Adam was a handy cyclist, winning GP Poggiana and riding as a professional at Drapac. He is also a writer and has a great story - you can listen to his podcast here. Adam has his own business New Gravity Media which is a freelance digital marketing house. Check out his cool photos on Instagram.


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Twila Federica Muzzi

Twila is a photographer and graphic designer from Milan. She is the photographer behind the images on our homepage and many of the banner images that head up our posts. Make sure you check out TFM Photography via Instagram or Facebook to keep up to date with her elite  photography. 


Harry Dennis

H Dennis is a journalism and communication student with a fine eye for sports photography. The Brisbane born photographer has worked with multiple brands and events within the photography space displaying his versatile shooting capacity. Make sure you check out his instagram where he displays his fine work.